The three honest use cases for AI in sales
1. Prioritization. Scoring a backlog of leads or accounts by fit and trust signals is something AI does well, because it’s pattern matching over structured data.
2. Drafting. Generating intro asks and outreach copy from real context (not invented relationships) saves reps real time and produces better-than-average first drafts.
3. Grounded Q&A. Letting reps ask questions of their own data (CSVs, account notes) is high leverage when the assistant cites sources.
