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    Warm intro software — a buyer’s guide

    Warm intros convert. The category of software that surfaces them is finally maturing. Here’s how to tell the useful tools from the ones that will get your team in trouble.
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    What warm intro software should do

    • Surface paths into target accounts from your team’s real context
    • Rank paths by confidence, not just existence
    • Tell you what to verify before asking for an intro
    • Draft the intro ask itself
    • Respect that the relationship owner controls the ask

    What to avoid

    • Tools that scrape LinkedIn or other sources
    • “Auto-send” warm intros — they’re cold intros wearing a costume
    • Black-box confidence scores you can’t inspect
    • Vendors who claim live CRM integrations they don’t have
    • Anything that assumes a relationship exists without confirmation

    Buying questions to ask

    • Where does your relationship data come from?
    • What does “verified” mean in your product?
    • Does the relationship owner approve every ask?
    • Can I see why a score is what it is?
    • What happens if I cancel — can I export everything?

    Keep exploring

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